UFC 100: MAKING HISTORY JULY 11, 2009

UFC 100: MAKING HISTORY
Saturday, July 11, 2009
Distributed by Canadastar Boxing Inc.
In Canada For Commercial Establishments
On Closed Circuit-Pay Per View

UFC® TO PUBLISH UFC 100
SPECIAL COMMEMORATIVE MAGAZINE

Las Vegas, Nev. (USA) – The Ultimate Fighting Championship® (UFC®) organization and American Media, Inc (AMI), announced a partnership to publish a special UFC 100 commemorative edition magazine that will be available at newsstands across North America and in some international markets.

“The UFC 100 magazine will highlight the 15-year history of the UFC in a way that no other medium could,” said UFC President Dana White. “And with unrestricted access, this issue will truly capture this symbolic moment in our sport.  We’re happy to do this special issue with AMI because they’ve believed in UFC’s potential since we bought the company in 2001. We’ve worked successfully with them in the past, and many of their best-selling issues have featured our fighters on the cover.”

The UFC 100 commemorative edition magazine will arrive at newsstands on June 29, 2009 and is timed to coincide with a pay-per-view event that is expected to be one of the biggest in UFC history on July 11. In the special issue, fans will get a preview at what’s ahead for this event, and it’s intended to be a keepsake that will provide a memorable look back at this UFC milestone.

“When you combine UFC, great stories about its fighters and put practical information about the sport of mixed martial arts into the readers’ hands, you have their undivided attention,” said AMI Chairman David J. Pecker. “These readers speak the language of UFC and this commemorative magazine will be about them and their relationship with the fastest-growing sport in America.”

AMI titles including Men’s Fitness, Flex and Muscle & Fitness have featured top UFC fighters, as well as UFC President Dana White and UFC® All Access™ show host Rachelle Leah, on past covers and enjoyed a surge in newsstand sales, with several UFC covers breaking all-time sales records for AMI. “We’ve enjoyed working with Dana and his team and look forward to taking our association to the next level,” added Mr. Pecker.

With a diverse, loyal fan base of millions of customers in the United States and abroad, the UFC100 Special Commemorative Issue is expected to be an instant collector’s item and one of the most popular, best-selling titles of the year for AMI’s magazine unit.